It has been about a month now since I was sitting in my chair at Creative at Heart with a coffee mug full and a heart wide open.
I gave myself some time to write this blog post because I knew how special it was going to be for me. Ever since I heard about Creative at Heart, I knew that it would be the perfect fit for me. Why? Because it's an amazing conference for women to surround themselves with other amazing women in the same industry. Yes, not everyone was a photographer like I am, but that's the point. We met so many women in the industry who did so many things that I had never heard of.
This experience changed my ways of thinking and the way I run my business through a full 360. It was crazy how much I learned in those two days whether it was hearing Katelyn James & Michael Alsop speak, Abby Grace speak, Natalie Franke, or even the wonderful Mary Marantz of Justin & Mary speak. Getting to learn so many amazing ideas first hand from these wedding professionals was phenomenal. I felt like I got to know these amazing leaders on a whole new level and that inspired me.
I left Creative at Heart with an entire new way of thinking. Getting to hear from these speakers taught me something that we should have realized all along. Everything that we do with our businesses is not about us. It is not the "Jessica show". It is all about our clients - you guys - the ones who are reading this - it is all about you. I am here to serve you and provide myself to you each and everyday. I am here to craft my work and provide that for you. I am not here to selfishly go through your special day with myself in mind. Creative at Heart made me realize how special you all are and that we need to honor you.
Creative at Heart started with an inspiring young woman, Kat, and has grown into such an amazing community. It is all about the heart that goes into our businesses and why we do what we do. We don't all just wake up one day and tell ourselves that we are going to be wedding professionals. There are reasons behind why we do what we do. This is why we are creative. at. heart.
Whether we are learning about branding, business, community over competition, the client experience, or even keeping our lives in check with balancing our workflows, this conference changes lives.
If anyone out there is considering going to Creative at Heart, you need to make sure that you sign up for their newsletter so you can be first to know when their next conferences are! The Charleston conference is already sold out! In just HOURS! How crazy is that?! I'm telling you guys - it's AMAZING and life changing.